Nederlandse Energie Maatschappij
Proposal of new strategy in a saturated market
As the energy market is complex and saturated, consisting of many players with similar product portfolio’s, competitive pricing isn’t going to cut it much longer for the NLE. The time has come to truly diversify.
Competition within business strategy
The NLE mainly focusses on fulfilling customer needs and providing low cost energy, together with strong and clear marketing messages and clever products. By far, the customer focused attitude and marketing are the greatest strengths of the NLE.
Trends in energy consumption of consumers
The external analysis for the Nederlandse Energie Maatschappij converged to a problem definition. Trends and development in the energy market could give a rigid direction within the external analysis.